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AI Cost Benchmark
Is your AI spend as a percentage of revenue normal? Rough benchmarks for early-stage and growth — and when to worry.
Your numbers
Rough benchmarks (early B2B SaaS)
- • 5–15% of revenue: typical range
- • 15–25%: moderate, monitor
- • 25–30%: high, optimize
- • 30%+: investigate
Your benchmark
AI spend as % of revenue
24.0%
Moderate — worth monitoring
AI cost per customer
$80.00
per month
Revenue per customer
$333.33
per month
These are blended averages. Actual margins vary by customer — some may be profitable, others not. PerUnit helps you see the breakdown.
The average hides the problem.
PerUnit shows cost per customer, per feature, and per tier — so you know who's profitable and who's not.
Get early access to PerUnit